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"The general who wins the battle makes many calculations in his temple before the battle is fought"

Sun Tzu learnings applied to search

Free 16 page white paper (11 min. read)

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What our customers say

Adthena enables our digital optimisation teams to turn data into insight and then into action across a wide range of our clients. Through utilising the power of share of voice, spend trends, keyword analysis and adcopy analysis we are able to take share and leverage unique opportunities within search.

Adam Goodman, Strategy Director, Adobe

It is essential for businesses to understand how their Google performance stacks up against their competitors. With Adthena we can easily and comprehensively monitor our keyword landscape. We use Adthena to track our position in the market, and to keep an eye on competitive ad strategies.

Aaron Fuller, Head of Digital, Hollard (Real & Guardian)

We consider Adthena a key part of our search marketing toolbox. The platform’s detailed reports of our clients’ keyword landscapes give us up-to-date and flexible insight into how our clients’ search visibility is changing not only over time, but crucially how they are performing against their competitors.

Angus Wood, Head of Earned Media, iProspect

Finding victory before the battle has even begun
Key strategy 1: Unity
Key strategy 2: Competitor knowledge
Key strategy 3: Understanding market conditions
A case study of the clothing retail and telecoms markets
The guiding vision of the Art of Search is to choose your battles wisely

What to expect

Who should download this white paper?

Digital marketing managers
Marketing managers
Media buyers
PPC and search marketing specialists
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Sun Tzu, The Art of War